Whether Google uses click-through rate, dwell time, and other user experience signals in its ranking algorithms has long been up for debate. They have long been used in Google’s ranking systems as a way of understanding website quality and as a measure of authority. As it helps Google (and users) understand what our content is about.
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Google uses them to understand what your page is about to better match the intent behind a given search query. Search intent is arguably the most important factor for on-page SEO. After all, providing searchers with relevant and useful information is what search engines need to do every second. Off-page SEO embodies any efforts implemented outside of a website to improve its search engine rankings. It’s currently in beta, but the new AI Content SEO Anomaly Grader in Ahrefs finds “missing” subtopics. It does this by comparing the content of the three top-ranking pages for your target keyword to your content.
Create Helpful Content for Your Audience
The goal is to only change the page URL to your primary keyword. Implement 301 directs as needed from the old URL to the new URL. Then, simply change the URL and create a 301 redirect to tell Google you’ve changed the URL structure. Create a spreadsheet that maps the old (long) URL to the new (short) URL version you create. Dynamic Yield, for example, integrates with Google Analytics 4 and pulls that data to offer personalisation to the user.
Examples of title tag modifiers are “best”, “review”, “free”, “ultimate” and “guide”. By adding title tag modifiers you increase the possibilities of ranking for long-tail keywords. Just simply search for a competitive keyword and you’ll find that the top-ranking pages all have the exact keyword in their title tags. On-page, also known as on-site, SEO mostly focuses on optimizing the content in the main HTML tags of a page that search engines read to interpret content.
Specifically, I pointed out that you want your descriptions to be super compelling. You can find these search terms with a tool like Semrush’s Organic Research. You want to give every image on your site a descriptive filename and alt text.
You’re welcome to check this SEO case in a highly competitive niche, where our team managed to accelerate organic traffic from 1,200 to 4,000 per day in 12 months. People will access your site from mobile devices, like smartphones and tablets. If your website isn’t optimized for these devices, you risk delivering a poor mobile experience. If you aren’t sure how to implement optimizations, you can always invest in page speed services to have professionals optimize your site for you.
- The website owner, marketing team, or other administrators fully control these elements.
- An exception to this rule is when you have a strong brand that people can easily recognize.
- A good site structure helps Google (and users) understand your site and navigate your content.
- Then, add a few internal links from those pages to a high-priority page on your site.
- Mobile screens are smaller, so your content should be easily read without zooming.
We’ve consolidated all the resources you need to learn SEO fundamentals alongside unique learning methods, task lessons and quizzes to test your knowledge. You can also display your knowledge with your Linkedin Moz SEO Essentials certification badge. Image alt text, which stands for “alternative text,” is the text used to describe a non-decorative image used within the body of a landing page. Experience focuses on showcasing first-hand or in-depth knowledge about a topic. Adding personal insights, case studies, or examples can highlight your practical understanding of the subject.
That said, it’s an on-page SEO basic practice to include your target keyword in your URLs. Get a complete list of SEO best practices to boost your website’s ranking in the organic search results. Rich snippets are enhanced search results that provide additional information beyond the typical meta description. I recommend doing an SEO audit on your site to find pages that don’t have a meta description. External links to related pages can help Google figure out your page’s topic. It also shows Google that your page is a hub of high quality content.
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